Routes & Roots Festival 2026

Routes and Roots Festival is a new flagship cultural and tourism festival designed to celebrate East Africa's heritage, creativity, music and community identity through immersive destination experience.Envisioned not only as a Ugandan cultural celebration but as a rotational East African Festival Platform, capable of being hosted in multiple cities across the Region.The initiative aims to grow into one of East Africa's most recognised cultural tourism events within the next three years. East Africa is globally known for wildlife — but its cultural richness remains untapped Routes & Roots responds to: Authentic Cultural Experience Destination-based festivals Diaspora homecoming travel Community-led tourist development Regional Cultural Exchange Beyond the Safari The festival will create a platform where local and international visitors can experience East Africa beyond the Safari — through its people, creativity and heritage.